Winning the Miss Paide crown and securing her royal position as Miss Jrvamma was not very difficult for this stunning beauty Carmen Kass who was born on September 14, 1978, in Tallinn, Estonia. She was raised by her mother in Paide where she was the only glamorous thing in the city.

She was spotetd in a supermarket in Tallinn by an Italian modeling scout. Though she was ready to go for Miss Estonia itle but the offer to fly to Milan to jump start a modeling career seemed like a more glamorous and lucrative option. She did fly to Milan despite of mother's disapproval by forging her signatures. No doubt she became one of the most lucrative models of the time.

After being represented in her native Estonia by a small agency called "Baltic Models", Carmen Kass moved to Paris at the age of 18. She received exposure on the cover of magazines worldwide, namely L'Officiel and Vogue (France) in 1997, Elle (Australia), Image (UK), Madame Figaro, Numero France, Vogue (France), and Vogue (US) in 1999. 

In 1999, Carmen was also one of the fashion runways' hottest commodities. She strutted down the catwalks for the top designers in the world such as: Alberta Ferretti, Anna Sui, BCBG, Bill Blass, Calvin Klein, Chanel, Christian Dior, DKNY, Dolce & Gabbana, Gianfranco Ferré, Gianni Versace, Gucci, Jill Stuart, MaxMara, Michael Kors, Moschino, Nicole Miller, Prada, Oscar de la Renta, Ralph Lauren, Tommy Hilfiger, Gianni Versace, Louis Vuitton, and Valentino. 

Although now Carmen Kass has become a sought-after model for big advertising campaigns, we can't say she started small either. She has posed in advertisements for Calvin Klein, Chanel, Donna Karan, General Motors, Guy Laroche, Krizia, and Versace. 

She is most recognized for the Gap denim advertising campaign, which shouldn't have made it hard for the company to make jeans a popular item again. 

Carmen is presently a spokesperson for Sephora, one of the world's leading cosmetics retailers, and the Christian Dior perfume, "J'adore". 

Presently residing in New York, Carmen Kass has become a staple for the two biggest American fashion magazines, Vogue and Harper's Bazaar. Carmen is represented by "Women" in New York, and "City" in Paris, while she has reportedly bought part of her first agency, "Baltic Models". 

Carmen often keeps herself busy with sports and exercise, horseback riding, obsessively checking her email, and kicking butt in chess. 

Kass is a spokesperson for Sephora, one of the world's leading cosmetics retailers, and the Christian Dior perfume, J'adore. In February 2004, she joined Estonia's ruling Res Publica party and was running for the European Parliament after her homeland joined the European Union in May 2004. She gained about 2000 votes from Estonian electorate and was not elected to the European Parliament. The same year she was elected the President of Estonian National Chess League and she run a campaign for obtaining the right to organise Olympics of Chess in 2008 in Tallinn, Estonia, which was however given to Bremen, Germany.